Is The Ipad A Disruptive Technology (case study 2)

Group's members

Suhaila bt Kasim                              B061110074

Nur Hidayah bt Che Kob                     B061110079

Noru Akma bt Yahya                         B061110046

Nur Khairiennaz bt Nazman                 B061110156

Nor Shahzelim Idayu bt Abd Aziz          B061110017

Nur Aini bt Shaari                             B06111120

Nurul Faziehah bt Mohemed                B061110072

Nor Amera bt Shariff                         B061110206

Norashima bt Hamdani                       B061110204

Noradibah bt Kamaludin                      B061110183   

Question 1 : Evaluate the impact of the Ipad using Porter's competitive forces model.

Answer : 
i) Traditional competitors. To convince potential users that they need a new, expensive gadget with the functionality that the Ipad provided. This was the same challenge faced by the iPhone when it was first announce. For example, laptop and notebook.

ii) New market entrants. Ipad will force many existing media businesses to change their business model significantly. It is to stop investing in their traditional delivery platform and increase their investments is the new digital platform.

iii) Customer. Apple has appealed to publisher by announcing its intention to offer a tiered pricing system, giving publishers the opportunity to participate more actively in the pricing of their books. For example, Amazon has put on lowest price to publisher to publish their e-book which makes publishers hard to gain profit. In contrast, Apple use a new way to convince their customer about pricing by offering tiered pricing system.

iv) Suppliers. Publisher want to look up which company can publish their books by putting the highest price for their e-book. Thus, Apple has this advantage because it offer better price than Amazon and also given deal to publisher adding some advantage to them if their use Apple service.

v) Substitute product or services. Customer will chose for the lowest price that firms can negotiate. In contrast of Amazon pricing and Ipad pricing, publishers has substitute Amazon's service because they have found the lowest price of publishing their book which is Ipad service.

Question 2 : What makes the Ipad a disruptive technology? Who are likely to be the winners and losers if the Ipad becomes a hit? Why?

Answer : The features and function of Ipad in publishing and media industries.The winner is Apple and the loser is other publishing media such as Amazon. This is because by using technology in Ipad,Apple as appealed to publishers by announcing its intention to offer tiered pricing system.

Question 3 : Describe the effects that the iPad is likely to have on the business models of Apple, content creators and distributions.

Answer : The effect is iPad will have high quality content from all the types of media offers by Apple. iPad become the chosen device by mostly content creators to distribute their content because Apple has set a tiered pricing system.