Monday 24 September 2012
RocketTheme:Thriving On The Web (case study 1)
Group's members
Suhaila bt Kasim B061110074
Nur Hidayah bt Che Kob B061110079
Noru Akma bt Yahya B061110046
Nur Khairiennaz bt Nazman B061110156
Nor Shahzelim Idayu bt Abd Aziz B061110017
Nur Aini bt Shaari B06111120
Nurul Faziehah bt Mohemed B061110072
Nor Amera bt Shariff B061110206
Norashima bt Hamdani B061110204
Noradibah bt Kamaludin B061110183
Question 1: What are RocketTheme's business process, and what information systems can be used to support these processes?
Answer : RocketTheme sells digital products in the form of templates and extensions that are used with the open source content management system (CMS) Joomla - allows anyone with at least a limited knowledge or internet technologies to start a website. Joomla puts advanced web technology at the fingertips of "newbies".
Question 2 : How can these systems improve RocketTheme's business performances?
Answer : RocketTheme sells its products directly to its customers though a membership system. marketing efforts are targeted at the online community. To attract new customers, RocketTheme uses an affiliate system and makes use of Google ads. They also try to ensure that we provided a very well-rounded selection of designs, not just the same old "business" templates every month.
Question 3: What is RocketTheme's business-critical information system?
Answer : Miller focuses on energizing his staff and creating a common goal for his employees-the success of the RocketTheme template club. The organization can be characterized as flat and non bureaucratic. Thus, the organization structure is fluid and flexible. the organization retains specialists from different parts of the world, highly skilled in their respective fields.
Question 4: What information system could possibly improve RocketTheme's business performance?
Answer : RocketTheme presently has a user base of well over 40,000 registered members. It stands out because of its international orientation and collaboration. Team responsible for support and development of a new templates and extension is an international team, consisting of members from around the globe. All communication and information exchange between the employees of RocketTheme and its customer is preformed using the electronic superhighway.
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