BLOGGER TEMPLATES AND TWITTER BACKGROUNDS »

Monday 24 September 2012

RocketTheme:Thriving On The Web (case study 1)


Group's members

Suhaila bt Kasim                              B061110074
Nur Hidayah bt Che Kob                    B061110079
Noru Akma bt Yahya                         B061110046
Nur Khairiennaz bt Nazman                 B061110156
Nor Shahzelim Idayu bt Abd Aziz         B061110017
Nur Aini bt Shaari                             B06111120
Nurul Faziehah bt Mohemed                B061110072
Nor Amera bt Shariff                         B061110206
Norashima bt Hamdani                       B061110204
Noradibah bt Kamaludin                      B061110183   


Question 1: What are RocketTheme's business process, and what information systems can be used  to support these processes?

Answer : RocketTheme sells digital products in the form of templates and extensions that are used with the open source content management system (CMS) Joomla - allows anyone with at least a limited knowledge or internet technologies to start a website. Joomla puts advanced web technology at the fingertips of "newbies".

Question 2 : How can these systems improve RocketTheme's business performances?

Answer : RocketTheme sells its products directly to its customers though a membership system. marketing efforts are targeted at the online community. To attract new customers, RocketTheme uses an affiliate system and makes use of Google ads. They also try to ensure that we provided a very well-rounded selection of designs, not just the same old "business" templates every month.

Question 3: What is RocketTheme's business-critical information system?

Answer : Miller focuses on energizing his staff and creating a common goal for his employees-the success of the RocketTheme template club. The organization can be characterized as flat and non bureaucratic. Thus, the organization structure is fluid and flexible. the organization retains specialists from different parts of the world, highly skilled in their respective fields.

Question 4: What information system could possibly improve RocketTheme's business performance?

Answer : RocketTheme presently has a user base of well over 40,000 registered members. It stands out because of its international orientation  and collaboration. Team responsible for support and development of a new templates and extension is an international team, consisting of members from around the globe. All communication and information exchange between the employees of RocketTheme and its customer is preformed using the electronic superhighway.